Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets. The rapid change in tastes and preferences and the busy lifestyles of consumers have created a high dependency on convenient snacks such as pretzels. The health beneficial factor of the product is eventually dragging the focus of consumers toward this particular market.
Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. Eventually, some consumers stocked certain snacky items, including pretzels, which resulted in the increasing demand for the product during the pandemic. But the consumers were elevating the market of nutritious and low-calorie food through online shopping.
Pretzel brands Offline#
Due to the pandemic, there was continuous closure of retail stores and other offline shopping chambers. Companies have observed a change in the buying behavior of consumers. The COVID-19 crisis had a significant effect on the pretzel market.
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has more than 90 brands around the world that drive more than $8.1 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.The pretzel market is projected to record a CAGR of 2.7% during the forecast period (2022 - 2027). The $1.2 billion acquisitions are subject to customary regulatory approvals and are expected to close by the end of the year.
will help us expand Hershey's snacking and production capabilities while keeping the special connection to Dot's," noted Buck. "It will be important as we continue to grow this already fast-growing brand and create new products in the broader pretzel category." will provide Hershey with deep pretzel category and product expertise and the manufacturing capabilities to support Dot's growth and future pretzel innovation as well as the continued growth in the entire pretzel category through Pretzels Inc.'s leading co-manufacturing capabilities, according to the companies. When the transactions are completed, these three manufacturing locations would be in addition to four pretzel-seasoning facilities to be acquired with Dot's. is a co-manufacturer of pretzels for Dot's Pretzels.īased in Bluffton, Ind., Pretzels Inc. operates three manufacturing locations in Indiana and Kansas. An affiliate of Peak Rock Capital, a private investment firm with numerous investments in the food and beverage industry, Pretzels Inc. Hershey will also expand its manufacturing capacity and innovation capabilities with the acquisition of Pretzels Inc. "With Hershey behind this amazing brand, I am confident that anyone who would like to enjoy these deliciously bold pretzels will have the opportunity." "I created my pretzels to share with those people closest to me and have built the business with the idea of sharing them with everyone," said Henke. She built the business by holding it to the highest quality standards to ensure that each bag of Dot's Pretzels tastes as if it were made in Henke’s home kitchen using her original secret formula. "With a unique range of bold, distinctive seasonings and a flavorful crunch that creates a premium pretzel experience for consumers, Dot's Pretzels stand apart from all other products in the pretzel category and represents 55 percent of the pretzel category's growth during the past year."ĭot Henke created Dot's Pretzel more than a decade ago in her home kitchen in North Dakota. pretzel brand, Dot's Pretzels would further accelerate our success in the permissible salty snack category, along with our successful SkinnyPop and Pirate's Booty brands," said The Hershey Co. is adding another brand to its growing salty snacks portfolio with the acquisition of Dot's Pretzels LLC.Īccording to Hershey, the Dot's Pretzels deal is a perfect complement to its growing salty snacking portfolio and would create an opportunity to reach new consumers in new occasions, advancing the company's snacking powerhouse vision.
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